Welcome to ELXR (“we”, “our”, “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://elxr.in (the “Site”), use our services, or interact with us.

  1. Who we are
  • Website: elxr.in
  • Contact information:
    Address: E-12, Shreeji Valley, Bicholi Mardana, Indore Khajrana, Indore – 452016, Madhya Pradesh
    Phone: +91 8879552501
    Email: customer.care@elxr.in

 

  1. What information we collect

We may collect the following types of information:

  1. a) Personal Data

This is data that identifies you or can be used to contact you. Examples include:

  • Name, email address, phone number
  • Billing/shipping address, payment information (as processed by third-party payment gateways)
  • Other information you voluntarily provide (e.g. during customer support, surveys, newsletters)
  1. b) Usage & Technical Data

We automatically collect certain data when you visit or interact with the Site:

  • IP address
  • Browser type and version
  • Pages visited, time spent, referral URL
  • Cookies, tracking technologies
  1. c) Cookies & Tracking Technologies

We use cookies and similar tracking tools to personalize your experience, facilitate login, analyze usage, and serve relevant content/ads.
You can modify cookie preferences in your browser settings.
If you leave comments, opt-in options, etc., we may save your name, email, and website in cookies for convenience (so you don’t have to retype them).

 

  1. How we use your information

We use your information to:

  • Provide, maintain, and improve our services
  • Process your orders, payments, returns, and customer support
  • Communicate with you (e.g. order status, updates, newsletters)
  • Detect, prevent, and respond to fraud, abuse, security issues
  • Comply with legal obligations, enforce our terms

We may also use aggregated, anonymized data for internal analysis and research.

 

Legal basis for processing (India)

We collect, store, and process your personal information only after obtaining your consent or as required to provide you with our services. Where applicable, we may also process information to comply with legal obligations or for purposes expressly permitted under Indian law.

 

  1. Disclosure of your information

We may share your data with:

  • Service providers / third parties: Payment processors, shipping carriers, email service providers, analytics tools, hosting providers
  • Legal & regulatory authorities: To comply with law, legal process, or protect rights, property, or safety
  • Business transfers: In the event of a merger, acquisition, sale of assets, etc.
  • With your consent: When you explicitly agree to share data (e.g. partner offers)

Note: We do not sell your personal data to third parties for their direct marketing without your explicit consent.

 

  1. How long we retain your data

We will retain your personal data only for as long as necessary to:

  • Fulfill the purposes in this policy
  • Comply with legal, tax, accounting requirements
  • Resolve disputes
  • Enforce our agreements

For example, comments and their metadata may be retained indefinitely so we can recognize and approve follow-up comments.

If you have an account, you may edit or delete your personal data; but certain data may remain in backups or for legal reasons.

  1. Your rights

As per applicable Indian law, you have the right to:

  • Know what personal data we collect and how we use it.
  • Access, review, and request correction of your personal information.
  • Withdraw your consent for us to use your information (subject to contractual or legal requirements).
  • Request deletion of your personal data when it is no longer necessary for the purpose for which it was collected.

 

  1. Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, we therefore cannot guarantee absolute security.

 

  1. Links to other websites / embedded content

Our Site may contain links to third-party websites, embedded content (e.g., YouTube videos, social media content), or widgets. These external sites have their own privacy practices, and we are not responsible for them. Interacting with such external content may result in collection of data by those third parties.

 

  1. Changes to this Privacy Policy

We may update this Privacy Policy periodically (e.g. when laws change, services change, or data practices evolve). We’ll also notify you, e.g. via a banner or email, when material changes occur.

 

  1. Contact us

If you have questions, concerns, or requests about this Privacy Policy or your personal data, you may contact:

ELXR
Email: customer.care@elxr.in
Address: E-12, Shreeji Valley, Bicholi Mardana, Indore Khajrana, Indore, Madhya Pradesh
Phone: +91 8879552501